practice providing strategy and design
Contact: info@goodimages.biz
2025
We built a complete brand identity for ShinDig Coffee—a pop-up cart serving drinks at raves, festivals, and community events—blending the energy of nightlife with the comfort of routine. Working closely with the team, we crafted the visual language, logo, menus, and flyers to reflect ShinDig’s lively, communal essence, ensuring each interaction feels like a refreshing moment of connection.
The visual system leans into retro illustration styles, with cheerful coin characters that embody both lighthearted fun and a sense of timeless familiarity. The result is a design language that feels calm yet joy-filled, balancing vintage influences with a modern, laid-back vibe. From the cart’s signage to the packaging, 2 Cent Coffee captures the spirit of everyday moments made meaningful through coffee and connection.
This project centers around the tension between past and present — merging the visual legacy of early 20th-century cinema with experimental sound and forward-thinking design.
Sean Binay, Chad Phillips, Ben Chauchereau